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Image by Vlad Sargu
Lile Leads a Large-Scale Study to Understand Psychological, Social and Behavioural Determinants of Health

We are pleased to announce that Lile is leading the Baseline Study for the Health District @Queenstown, which has received generous funding from the NUS President and Provost (S$4,499,950). Lile is thrilled to work with two seasoned researchers in this multi-disciplinary project: Associate Professor Lim Yee Wei from the Yong Loo Lin School of Medicine and Professor Leonard Lee from the NUS Business School and Lloyd’s Register Foundation Institute for the Public Understanding of Risks. Hee Seng, another member of the SPUR Lab, has also joined the project as a Research Assistant.

Learn more about our aims and research plan here.

Congrats to Khai Qing for winning GSTA 2023!

We are delighted to announce that our lab member, Khai Qing, has been awarded the NUS Graduate Students' Teaching Award (GSTA) for Semester 1 AY2022/2023. The GSTA recognizes outstanding teaching by graduate students at the NUS and is a testament to Khai Qing's dedication and hard work as a teaching assistant.

Read how Khai Qing feels about this award here.

Image by Jason Goodman
Studying in a library
Applications open for the Behavioral Science Apprenticeship (BSA) Summer Program 2023!

The BSA program 2023 is an intensive summer program designed for undergraduate students who are interested in gaining hands-on experience in behavioral science research. This program offers selected apprentices the opportunity to work closely with leading researchers in the field, participate in cutting-edge research projects, and attend seminars and workshops on key topics in behavioral science.

Learn more about our requirements and apply here.



Goals are desirable end states people want to maintain (e.g., staying healthy) or achieve (e.g., academic excellence).

More often than not, people pursue important goals in various intrapersonal (e.g., temptations, prior goal pursuit efforts) and interpersonal (e.g., others’ goal pursuit, social interaction) contexts. Consistent with the perspective of situated social cognition (Smith & Semin, 2004), our lab examines how the various aspects of the goal pursuit process are dynamically shaped by the relevant context.

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