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Principal Investigator

Dr Jia, Lile

Associate Professor

Ph.D. (Indiana)
B.Soc.Sc.(Hons.)(NUS)

Current Members

Tan, Yia Chin

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PhD Candidate

Ismail, Ismaharif

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Senior Research Associate

Quek, Titus Wei Yang

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PhD Candidate

Lim, Chun Hui

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Research Associate

Li, Ying

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PhD Candidate

Lee, Ariel Zhi Zhen

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PhD Student

Ong, Hee Seng

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Master Student

Collaborators

Chen, Patricia Q. L.

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Assistant Professor (National University of Singapore)

Kamei, Robert

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Associate Provost (Education, National University of Singapore), Director of ALSET

Singh, Ramadhar

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Distinguished University Professor (Ahmedabad University)

Clarkson, Joshua J.

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Associate Professor of Marketing (University of Cincinnati)

Kan, Min-Yen

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Associate Professor (School of Computing, National University of Singapore), Deputy Director (ALSET)

Smith, Eliot R.

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Distinguished Professor (Indiana University Bloomington)

Fishbach, Ayelet

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Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing (The University of Chicago)

Lee, Li Neng

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Lecturer (National University of Singapore)

Hirt, Edward R.

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Professor of Psychology and Associate Department Chair (Indiana University Bloomington)

Rydell, Robert J.

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Associate Professor (Indiana University Bloomington)

Hu, Xiaoqing

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Assistant Professor (Hong Kong University)

See, Michelle Y. H.

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Associate Professor (National University of Singapore)

Alumni

Tan, Daniel Shao An

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Graduate Student (Class of 2022)

Lim, Lydia An

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Graduate Student (Class of 2020)

Yeo, Pei Shi

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Graduate Student (Class of 2017)

Hou, Mike Minzheng

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Graduate Student (Class of 2021)

Tan, Jethro Chun Kiat

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Graduate Student (Class of 2018)

Koh, Alethea Hui Qin

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Research Assistant (2015-2017)

Yuen, Wei Lun

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Graduate Student (Class of 2021)

Ouyang, Hui Xiang

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Graduate Student (Class of 2018)

Koh, Lisa Hui En

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Research Apprentice (2020-2021)

Ang, Shaun

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Graduate Student (Class of 2018)

Yong, Jose Jin Chuan

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Postdoctoral Fellow (2018-2020)

Lee, Pei Wei

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Graduate Student (Class of 2017)